Wed 06/23
written by Gerardo Herrera
New Sustainable Packaging Designed by Yves Behar
How do you innovate a shoe box? Here is an amazing solution with a fantastic communications piece also designed to be simple, passionate, and inspiring. Communication of an idea is half the battle. This Puma example does both. Enjoy!
http://vision.puma.com/us/en/2010/04/puma-launches-new-sustainable-packaging-designed-by-yves-behar/