A very interesting article written by Steve McCallion from Ziba Design. For those who have not been following the debate, this will inspire you to really think about design and the context it plays in todays and future communications design thinking that is taking place.
http://www.fastcodesign.com/1662542/the-real-lesson-of-the-gap-debacle-logos-arent-key-anymore
I suggest if you have time, read this article from IDEO. Who knows, it just may help you in the future—or now. It is a quick read that will give you insight:
IDEO: Good Stories Make Good Brands.
Here’s 4 Tips and 7 Examples
People trade experiences and ideals through narrative; brands can (and should) be part of [...]
Saw this and thought how fun would this be to add into my keynote. Of course only if was in keeping with the overall message. Very fun and well done by Pentagram.
http://www.fastcodesign.com/1662179/animated-typefaces-coming-soon-to-your-computer
In case you missed this in fast company and business week, this is a good article to read regarding Dave Butlers’s work for Coke. Must Read. Enjoy! http://www.fastcompany.com/design/2009/featured-story-david-butler and http://www.businessweek.com/innovate/content/aug2008/id20080825_105720.htm
Make smokers quit?
Excellent piece of thinking and provocation on purposely creating a package to irritate. I love this line. “For too long, cigarette companies used good design for evil. Now, Erik Askin says, it’s time to use bad design for good.” Hmm Teachevil? Also take a look at Askin’s portfolio on this subject called designed [...]
Met this group of talented people at the New York Gift Fair. Great chocolate and equally smart way to use the packaging.
www.vanishingcreatureschocolate.com
Just a little something my packaging team and I got underway in 2005. Pretty proud of what the Nokia Design packaging team developed. This is with the carriers branding.
http://www.nokia.co.in/about-nokia/environment/we-create/packaging
How do you innovate a shoe box? Here is an amazing solution with a fantastic communications piece also designed to be simple, passionate, and inspiring. Communication of an idea is half the battle. This Puma example does both. Enjoy!
http://vision.puma.com/us/en/2010/04/puma-launches-new-sustainable-packaging-designed-by-yves-behar/