In case you missed this in fast company and business week, this is a good article to read regarding Dave Butlers’s work for Coke. Must Read. Enjoy! http://www.fastcompany.com/design/2009/featured-story-david-butler and http://www.businessweek.com/innovate/content/aug2008/id20080825_105720.htm
by Gerardo Herrera | filed Branding, Experiential, Food, Interactive, International, Outside, Packaging, Print, Sustainable, Technology